Pixel Advertising, Fad or Trend?
Pixel ads, the one's made famous by young Alex Tews, of the UK... There's no middle ground, you either love pixel ads, or you hate them!
Is it possible to separate your emotions from reality here?
The technical term for pixel is picture element, a pixel is a single point in a graphic image. Graphics monitors display pictures by dividing the display screen into thousands (or millions) of pixels, arranged in rows and columns. The pixels are so close together that they appear connected.
This means that for years, we have been in the "pixel advertising" business!
First came those big clunky, in your face banners. It got even worse when animation became the norm.
The most famous call to action "CLICK HERE" screamed at you.
Today you still find web pages chock full of nothing but big ugly low converting obnoxious 468 x 60 banners.
Over the years, the average banner size has really changed size. As Google and other search engines are providing ways to monetize pages with things like Google AdSense, things like the vertical banner and the leaderboard banner have become very popular.
I've got one question, though...
What if you could create room for even more ads while actually giving up less precious cyber-estate?
I really believe that what Alex has created with his collage of advertising ranging from 10 x 10 pixels to whatever size you can afford at $1 a pixel is providing a new platform.
In the short time (just over a month) no less than 100 "copycat" pages have sprouted like weeds. Some are total rip-offs, right down to the actual web design. Others are more subtle attempts at creativeness. There are even some which are very creative, with unique scripting.
Alas, many are also fading quickly into the big bit-bucket in the sky.
Those few with the staying power will have a say in how graphic advertising is delivered in the not-too-distant future.
For an example of what one company with "staying power" is doing, visit http://pixelsanyone.com.
_______________________________________________________________
Shari Thomas, owner of AskShari.com and co-author of "Setting Up Affiliate Showcase.com" is a leader in discovering and reporting about innovative programs and solid internet marketing concepts. She writes about these programs in "Shari's Golden Nuggets".
Is it possible to separate your emotions from reality here?
The technical term for pixel is picture element, a pixel is a single point in a graphic image. Graphics monitors display pictures by dividing the display screen into thousands (or millions) of pixels, arranged in rows and columns. The pixels are so close together that they appear connected.
This means that for years, we have been in the "pixel advertising" business!
First came those big clunky, in your face banners. It got even worse when animation became the norm.
The most famous call to action "CLICK HERE" screamed at you.
Today you still find web pages chock full of nothing but big ugly low converting obnoxious 468 x 60 banners.
Over the years, the average banner size has really changed size. As Google and other search engines are providing ways to monetize pages with things like Google AdSense, things like the vertical banner and the leaderboard banner have become very popular.
I've got one question, though...
What if you could create room for even more ads while actually giving up less precious cyber-estate?
I really believe that what Alex has created with his collage of advertising ranging from 10 x 10 pixels to whatever size you can afford at $1 a pixel is providing a new platform.
In the short time (just over a month) no less than 100 "copycat" pages have sprouted like weeds. Some are total rip-offs, right down to the actual web design. Others are more subtle attempts at creativeness. There are even some which are very creative, with unique scripting.
Alas, many are also fading quickly into the big bit-bucket in the sky.
Those few with the staying power will have a say in how graphic advertising is delivered in the not-too-distant future.
For an example of what one company with "staying power" is doing, visit http://pixelsanyone.com.
_______________________________________________________________
Shari Thomas, owner of AskShari.com and co-author of "Setting Up Affiliate Showcase.com" is a leader in discovering and reporting about innovative programs and solid internet marketing concepts. She writes about these programs in "Shari's Golden Nuggets".
posted by Shari Thomas at
10:18 AM
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