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Monday, July 24, 2006

Shari's Gone Berserk... the Heat's Gotten to her...

You're hearing it hear first!

Because you've been reading my blog, you get to take full advantage of me. Yep, that means I'm yours... totally!

Never before have I shared this with you... The summer time heat has finally taken it's toll on me. I've totally lost my mind.

You see, this is my sixth long hot summer of stinking revenue on the Internet. I'm totally sick of it!

Add to that the heat... We've been stuck in near 100 degree heat here now for 3 days with not much relief in site and it's finally driven me totally nutzo!

So nutzo, that I've decided to enslave myself to you.

You know how I've always stressed that summer time was the time to prepare for the fall avalanche of business? And how this is the very time you should be getting your web site in order, mapping out your ad campaign, etc?

I want to be part of your equation... I want to help so badly (not to mention I'm so broke and bored) that I'm literally slashing my web copywriting fees to mere pennies on the dollar.

Here's what I'm expecting from you... no whining! You know the quality of my writing. I'm making things SO AFFORDABLE, you can't say no.

You've got to have killer headlines.


  • I write those.
  • I have software that proves they are dripping with emotion...
  • the very kind of headlines that draw your readers to your story.
  • You simply must employ my services.



Google Ads is changing BIG TIME! Let me write your ads.


Press releases are all the rage... do you have your own dynamite, interest-piquing press release? Believe me, when you have thousands seeing your press release, you will get noticed.

Here's the deal...

From now until Aug 31, 2006, I will write headlines for you, not at my normal fee of $60 per headline, but at the amazingly low price of just $10 per headline. You'll get my unwavering committment to quality as well as documentation that your headline is packed with emotion... and that's what makes a "killer headline".


I'll write Google Ads by the package... 3 targeted ads for just $15... I think I've lost my head on this one... but hey, I have gone nutzo here.

You need a press release? I've got a deal that's nearly impossible to refuse... Now, for this, you'll have to e-mail me... tell me what you'll trade in the way of advertising exposure for me, and I'll tell you my price. In other words, I'll trade ad credits and a reduced fee.

Ok, so how do you cash in on this absolutely unheard of deal?

It's simple... drop me a line here. Be sure to provide me your name, e-mail address, and Yahoo IM if you have one.


We will then make contact by IM or e-mail or web conference. Once I know what I'm writing for you, I'll get right to work. I'll set a deadline to return the work to you... if I miss that deadline I'll refund your money, and you'll still get whatever I contracted to write for you... that's a pretty solid guarantee.

There you have it... my personal web copywriting services, guraranteed for just pennies on the dollar.


Shari Thomas

AskShari.com

Your Internet Business Mentor!

Monday, July 10, 2006

What's your Reticular Activating System telling you?

Mine's telling me that the winds of change are blowing... And, they're up to about the "fresh breeze" level.

What does that mean for you and me?

It means a lot, especially since that imminent change will rock your financial world.

The government has it's "key indicators".

I have my own "key indicators" that I watch... Until this last couple of months I've used them only as they apply to Internet Marketing.

Now, it's time to shout from the roof-tops...

You've got to change your spending habits!

Did you know there's a war going on? I mean besides the War on Terror.

There's a war for your hard earned dollars and you're losing the battle.

Look around! Marketers and advertisers vie for your attention in ways you've never imagined... and they grab your Reticulating Activator System and don't let go. You've got to re-program your brain!

I would venture to say that over 98% of the advertising you see is an effort to part you from your Ben Franklins, whether you can afford it or not.

It's gotten so bad that even ABC News is doing a series on it on the Nightly News.

Did you know...

The savings rate in the US has been NEGATIVE for the past 11 months? That means we're spending more than we make, and/or nibbling at our savings accounts, just to keep up with our out-of-control wants.

Interest rates have nearly doubled in the last 2 years. The Fed wants you to slow down this credit madness... Do you have any idea what interest rate increases do to your future earnings?

Did you know most folks with a mortgage, student loans, vehicle loans, other installment debt, and credit card loans are paying over 50% of their takehome money just to service those debts?

Folks, you gotta do something now.

I've been working with a retired stock analyst who found a company that will work with you to eliminate your debt.

It's not some hokey "negotiate away your debt" or "present the bank these papers" type scam.

Instead it's a company which has been servicing smart folks for several years. They've harnessed the financial and electronic power along with all the different strategies used to keep you in debt, and turned the tables on the lenders.

You can check out what I'm talking about at here. Be sure you take the time to really explore. Watch the informative movie... it's not a sales pitch. It's a very consice explanation of what they do, and how they can benefit you.

I've also created a blog about debt and how it affects you. You'll find informative information there to help you change your ways as painlessly as possible.

Saturday, July 08, 2006

"Market perception"... what's your time worth?

Do you ever feel like a hamster on an exercise wheel?

That's what these last 6 months have been for me as I've struggled to launch a new variation on my Internet publishing career.

Seeking work as a "web copywriter" is not as easy as most would expect. While there's not a ton of competition, there is a lot of work to be done in terms of "market perception".

What do I mean by "market perception"?

I'm talking about the value potential clients assign to the work they want done. Often, they have no idea what it takes to produce content, sales pages, ad copy, etc. I speak from experience as I've always produced my own marketing materials, even when I managed a Holiday Inn restaurant many years ago. I did all the design, layout and content for the menu, right down to the actual master.

Fortunately, I've learned to value time, so have no problem communicating my "hourly wage" to a client.

Here's where most folks get a little de-railed. They're clueless as to the research element. They think you should charge only for the time you're actually writing. That's like believing the iceberg you see is floating completely on the surface, when in reality, you're only seeing 10% of that massive iceberg.

Also, with "market perception" comes "client expectations"... or the apprehension of paying in advance for work.

Copywriters have you pay in advance because many folks have ripped us off. For example, we don't generally write something one time and call it good. We write drafts for your approval, and then re-write one or more times to get the piece polished.

Unscrupulous clients have disappeared only to re-surface much later with our exact copy. They've also taken draft copy to others to finish... or figured they could figure it on their own. That's why we get paid first.

Lastly, there's the position that clients believe copywriters should be paid on results. I have to take exception to that in all but a very few cases.

Yes, I've taken some jobs based on results. That is because the probability of success is relatively high, the payoff is huge, and the client and I have an established relationship.

Most cases, web copywriters will refuse "pay for results" as the process of obtaining results is completely out of the copywriter's hands. Think of it this way. You've asked for something to be written, and you're going to pay based on some sales generated. If you don't adequately market (that's advertise), then the copy is never seen. You think you have no results, when in fact... you don't know.

And so, the summer progresses as I continue to write, look for more people to write for, and establish more business relationships in varying areas